Our client is one of Poland’s leading fashion conglomerates, known for its strong portfolio of menswear and accessories brands. With a focus on modern tailoring and timeless style, the company plays a key role in shaping Polish menswear, blending heritage with contemporary design across both retail and e-commerce channels.
THE CHALLENGE
The client’s goal was to embed a long-term data monetization plan into its corporate strategy—one that would unlock the full potential of its data to support decision-making and gradually transform the company into a data-driven organization.
According to our Client’s project team, the project was multi-stage, intense, and engaging. However, as they were introduced to each phase at the outset, it helped them allocate resources effectively and plan the work accordingly.
OUR APPROACH
Algomine consultants began by familiarizing themselves with the client’s organizational structure and identifying key business and technical challenges related to product delivery.
The process started with inspiration workshops, where client employees were encouraged to share how they currently use data and—prompted by targeted questions—express their needs. Simultaneously, surveys were conducted across departments to support the preparation of a comprehensive list of processes, systems, data assets, and potential issues.
The next step was a series of internal workshops aimed at gathering observations about unmet needs, operational gaps, and improvement areas that senior leadership expected the data strategy to address.
This was followed by a set of detailed workshops—20 hours in total—focused on seven key areas: procurement, finance, sales, marketing/CRM, e-commerce, brand, and IT. During these sessions, the findings from various audits were brought together, including:
- The state of the technological environment and organizational processes
- The quality and potential of collected data
- The current capabilities for processing, accessing, and using data
- Identified gaps, deficiencies, and improvement needs
This mapping exercise helped capture the client’s data architecture, operational practices, and key organizational challenges.
The information collected during these sessions, as well as document sharing and analysis, was used to prepare the first two chapters of a detailed report, outlining the current state of the organization.
OUR SOLUTION
Once a full picture of the organization and its strategic pillars had been formed, Algomine prepared a comprehensive report summarizing:
- Core business processes and operations
- Data flow and availability
- The current state of data analytics
- A review of IT systems and tools
- Strategic needs and challenges related to data usage
- An overview of data analytics ideas and plans
- Ongoing and planned implementation initiatives
This formed the basis for a tailor-made Data Monetization Strategy, presented as a strategic roadmap. It included clearly defined strategic and tactical initiatives designed to lead the organization toward becoming data-driven. The roadmap was grounded in internal research, Algomine’s experience, and best practices from industry analysts specializing in data-driven business transformation.
The roadmap outlined 36 initiatives, categorized by business value, estimated implementation effort, and cost. These were grouped into three tiers: core, significant, and supplementary. Each recommendation was tied to a specific business area or process.
In summary, the roadmap provided:
- Feasibility assessments of each initiative based on existing client resources
- Value potential quantification
- Cost estimates per initiative
- Timeline placement
- A high-level view of the data and system architecture
In addition, a dedicated list of initiatives was developed to support the client’s strategic pillars, including New Product Development (NPD), omnichannel development, operational efficiency, and capital allocation.
THE RESULTS
The Data Monetization Strategy delivered by Algomine was enthusiastically received by the client’s executive team. Both the precisely defined goals and the tailored recommendations—aligned with the company’s long-term strategic vision—were appreciated. A key strength of the strategy is the detailed estimation of effort and benefit for each initiative, allowing leadership to make informed, flexible decisions about the order and scope of implementation.